Tectoy is a company responsible for distributing several of Sega's gaming systems in Brazil.
History[]
After Tectoy was founded in 1987 they struck a licensing agreement with Sega to market a laser gun game based on the anime series Zillion.
Tectoy managed to sell more units in Brazil than SEGA managed in Japan. Impressed by this, SEGA made them the official distributor for the region for their latest home console, the Master System.
The Master System as a result of Tectoy's efforts went on to become not only the best selling console at the time in the region, but continues to this day sell in numbers as part of the Plug In and Play style consoles rivaling modern day consoles in sales in the region.
Tectoy's efforts have also made the Master System the longest selling console of all time, ranging from 1989 to present day in Brazil.
Tectoy were also responsible for distributing the Mega Drive in the region, and that too went on to achieve great success.
Video game rebrands[]
Tectoy rebranded some of Sega's video games over the years to act as vehicles for popular cartoon/comic characters in Brazil instead of their original characters.
- Mônica no Castelo do Dragão (1991) A rebrand of Wonder Boy in Monster Land starring Monica from the newspaper comic, Monica's Gang
- Chapolim x Drácula: Um Duelo Assustador (1993) A rebrand of Ghost House, with Mick replaced by El Chapulín Colorado
- Turma da Mônica em: O Resgate (1993) Monica returned as the heroine of the rebranded Wonder Boy III: The Dragon's Trap
- Turma da Mônica na Terra dos Monstros (1994) Monica's third outing, starring in a rebranded Wonder Boy in Monster World.
- Geraldinho (1995) A rebrand of Teddy Boy Blues starring Geraldão, an often naked man replacing Teddy Boy.
- Sapo Xulé Vs Os Invasores do Brejo (1995) A rebranded Psycho Fox starring comic strip frog character Sapo Xulé over the titular Psycho Fox. Birdfly is replaced by his smelly shoes, and Monkey, Tiger and Hippo are replaced by Porcupom(a pig), Ratopulga(a rat) and Tartafede(a turtle).
- Sapo Xulé O Mestre do Kung Fu (1995) A rebraded Kung Fu Kid, with Sapo replacing Wang.
- Sapo Xulé: S.O.S. Lagoa Poluida (1995) Sapo's third outing, this time as a rebranded Astro Warrior.
- As Aventuras da TV Colosso (1996) A rebranded Astérix and the Secret Mission starring characters from TV Colosso.
Trivia[]
- Tectoy are responsible for the Portugese translations of Phantasy Star, Phantasy Star II, Phantasy Star III and Shining in the Darkness.
Gallery[]
Rebranded games
