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Japanese Go Sega logo.

Japanese Go Sega logo.

North American Go Sega logo.

North American Go Sega logo.

Go Sega was Sega's year long celebratory 60th Anniversary event in 2020.

History[]

Japan[]

Sega Shiro campaign[]

Sega Shiro

To celebrate Sega's 60th anniversary, Sega of Japan created a campaign featuring Sega Shiro, the son of former mascot/spokesperson Segata Sanshiro who had tragically died in the last TV spot for the Sega Saturn protecting Sega HQ from a missile.

Sega Shiro would respond to various questions at school by announcing SEGA in response to the his classmates questions. The second TV advert had Sega Sanshiro's backstory of training with his father before being forced to face off with a mysterious masked judo martial artist.

The third advert had Sega face off with the masked man. After Sega Shiro takes him down in a match, it is realised that Segata was the masked man. Segata comments on Sega's growth and tells him to surpass him, telling him to throw him and forget about him. Sega throws Segata into space where he crashes into the planet Saturn. Sega wakes up revealing it to be a dream, but he holds his father's blackbelt in his hand with Segata's voice telling him he has entrusted Sega (the company)'s future with his son.

 products from the Japanese website

Sega Shiro products from the Japanese website

To go alongside this campaign, Sega created some Sega Shiro merchandise such as T-shirts, pens(and a acrylic holder) and badges.

Mini consoles[]

As part of the celebrations Sega announced and released two mini consoles:

  • Game Gear Micro: As the 60th anniversary also coincided with Game Gear's 30th anniversary, Sega released four mini versions of the Game Gear in Black, Blue, Red and Yellow. Each console came with four games loaded on it which were fully playable at a microscopic size.
  • Astro City Mini: A miniature version of Sega's Astro City cabinets from 1993. This console contains 37 built in Sega arcade games from across the 1980s and 1990s. Unlike the Game Gear Micro, both the USA and the UK had an official distribution.

Sega 60th Anniversary Live[]

Sega Character Popularity Poll[]

The 60th Anniversary Popularity Poll results

The 60th Anniversary Popularity Poll results

Sega ran a popularity poll to celebrate their 60th anniversary which would let Japanese fans vote for their favourite Sega characters. The results were as follows:

60th Anniversary Sega Character Ranking
Ranking Character Game series
1st Sonic the Hedgehog
Sonic the Hedgehog
2nd Opa-Opa
Fantasy Zone
3rd Sakura Shinguji
Sakura Wars
4th (joint) Alex Kidd
Alex Kidd
Kazuma Kiryu
Yakuza/Like a Dragon
6th (joint) Ulala
Space Channel 5
NiGHTS
NiGHTS
8th Ichiro Ogami
Sakura Wars
9th Nei
Phantasy Star
10th (joint) Akira Yuki
Virtua Fighter
Miles "Tails" Prower
Sonic the Hedgehog
12th Arle Nadja
Puyo Puyo
13th (joint) Ryo Hazuki
Shenmue
Hatsune Miku
VOCALOID
Harrier
Space Harrier
Maria Tachibana
Sakura Wars
17th (joint) Segata Sanshiro
Sega Saturn adverts
Jacky Bryant
Virtua Fighter
Kohran Li
Sakura Wars
20th (joint) Apple Gaikichi
16t
Alicia Melchiott
Valkyria Chronicles
Azel
Panzer Dragoon
Professor Asobin
Sega retro brochures
Alis Landale
Phantasy Star
Rikiya Busujima
The House of the Dead

Album releases[]

GO SEGA - 60th ANNIVERSARY Album -[]
CD1[]
Number Debut Track Type Date Class Length
1 N/A Amazing SEGA ~New Corporate Identity~ (Top Ver.) Company 2017 Sound 0:04
2 Sega Sound Logo SEGA Call Company 1983 Sound 0:04
3 Company Song Wakai Chikara Company 1991 Song 3:43
4 Head On Gameplay Sounds Arcade 1979.04 Special Dual 1:12
5 Monaco GP Gameplay Sounds Arcade 1989.11 Dedicated Board 1:31
6 Tranquillizer Gun Gameplay Sounds Arcade 1980.06 Special Dual 1:55
7 Pengo Main BGM/Popcorn Arcade 1982.09 Dedicated Board 1:54
8 Super Locomotive Main BGM/Rydeen Arcade 1982.12 Dedicated Board 2:57
9 Congo Bongo Title~Odd-Number~Odd-Number Clear~Even Number~Even Number Clear Console 1983.07 SC-3000/SG-1000 1:38
10 Flicky Theme~Clear Arcade 1984.05 System 1 0:57
11 Teddy Boy Blues Teddy Boy Blues Arcade 1985.05 System 1 2:55
12 Zoom 909 Main BGM Console 1985.07 SG-1000 1:14
13 Hang-On Main Theme Arcade 1985.07 Hang-On Board 2:13
14 Space Harrier Main Theme Arcade 1985.12 Space Harrier Board 4:08
15 Fantasy Zone Opa-Opa! Arcade 1986.03 System 16 2:31
16 Quartet FM Funk Arcade 1986.04 System 16 2:20
17 Enduro Racer Main Theme Arcade 1986.07 Space Harrier Board 5:06
18 Out Run Magical Sound Shower Arcade 1986.09 OutRun Board 5:45
19 Alex Kidd in Miracle World Alex Kidd Console 1986.11.01 Sega Mark III 1:11
20 Space Harrier HAYA-OH Console 1986.12.21 Sega Mark III 3:38
21 UFO Catcher DX Greensleeves~Claw Control Arcade 1987.01 Prize Machine 2:01
22 SDI System Down Arcade 1987.04 System 16 3:45
23 Super Hang-On Sprinter Arcade 1987.04 OutRun Board 4:56
24 After Burner II After Burner -With Melody Arcade 1987.10 X Board 5:32
25 Thunder Blade Type II Arcade 1987.12 X Board 3:39
26 Phantasy Star Dungeon 1 -FM Ver.- Console 1987.12.20 Sega Mark III/Master System 1:31
27 Galaxy Force II Beyond the Galaxy Arcade 1988.07 Y Board 3:18
28 Power Drift Like the Wind Arcade 1988.08 Y Board 3:50
CD2[]
Number Debut Track Type Date Class Length
1 Gain Ground Origin~Introduction~ -Theme of Heroes- Arcade 1988.11 System 24 3:01
2 Turbo OutRun Rush a Difficulty Arcade 1989.02 OutRun Board 3:28
3 Phantasy Star II Rise or Fall Console 1989.03.21 Mega Drive 2:02
4 Golden Axe Wilderness Arcade 1989.05 System 16 2:57
5 The Revenge of Shinobi THE SHINOBI Console 1989.12.02 Mega Drive 2:07
6 Columns Clotho Arcade 1990.03 C Board 4:13
7 R360 [G-LOC] Earth Frame G Arcade 1990.11 Y Board 2:05
8 Sonic the Hedgehog Star Light Zone ~Mega Drive version~ Console 1991.07.26 Mega Drive 2:25
9 Mega-CD Startup Sound Console 1991.12.12 Mega-CD 1:29
10 Virtua Racing Waiting Your Entry Arcade 1992.08 Model 1 0:24
11 Sonic the Hedgehog 2 Sonic - You Can Do Anything Console 1992.11.21 Game Gear 2:43
12 Streets of Rage 2 Go Straight Console 1993.01.14 Mega Drive 3:17
13 Soreike!! Kokology Way to go! Kokorojin -1993- Arcade 1993.04 System 32 1:51
14 Virtua Fighter Beginning -Advertize- Arcade 1993.12 Model 1 1:15
15 Phantasy Star IV: The End of the Millennium The end of millennium Console 1993.12.17 Mega Drive 1:51
16 Daytona USA Let's Go Away Arcade 1994.03 Model 1 4:04
17 Rail Chase The Ride Eiyuu Fukkatsu Hen Suite Arcade 1994.07 Attraction 3:15
18 Virtua Cop Gang Headquarters Arcade 1994.09 Model 2 3:08
19 Virtua Fighter 2 Dance ~A New Challenge Begins~ Arcade 1994.11 Model 2 0:58
20 Sega Saturn Startup Sound Console 1994.11.22 Sega Saturn 0:09
21 AM2 Sound Logo Arcade 1994.11.22 Sound 0:07
22 Virtua Racing Deluxe Replay Console 1994.12.16 32X 6:11
23 Panzer Dragoon Flight ~Episode 1 -Orchestra Version- Console 1995.03.10 Sega Saturn 3:46
24 Sonic Drift 2 Emerald Hill Console 1995.03.17 Game Gear 0:48
25 Fighting Vipers Armstone Town Day Arcade 1995.11 Model 2 3:29
26 Sega Rally Championship Desert Replay Console 1995.12.29 Sega Saturn 3:04
27 Cyber Troopers Virtual-On In the Blue Sky Arcade 1996.01 Model 2 3:38
28 NiGHTS into Dreams... Dreams Dreams Console 1996.07.05 Sega Saturn 5:43
29 Sakura Wars Geki! Teikoku Kagekidan Console 1996.09.27 Sega Saturn 2:59
CD3[]
Number Debut Track Type Date Class Length
1 Scud Race Flight in the Dark Arcade 1996.12 Model 3 2:44
2 Sega Saturn / Segata Sanshiro ~CM Song Sega Saturn, Shiro! Console End of 1997 Song 3:16
3 Burning Rangers Angels With Burning Hearts Console 1998.02.26 Sega Saturn 3:58
4 SpikeOut Theme of SPIKEOUT Arcade 1998.09 Model 3 1:54
5 The House of the Dead 2 A.M.S. Agent -Arranged From THE HOUSE OF THE DEAD 1- Arcade 1998.11 NAOMI 2:56
6 Dreamcast ~TV-CF Pre-order Campaign Song Dreamcast Console 1998.11 Song 4:09
7 Sonic Adventure Open Your Heart Console 1998.12.23 Dreamcast 5:10
8 Space Channel 5 mexican flyer (Original) Console 1999.12.16 Dreamcast 2:35
9 Shenmue Shenmue ~Sedge Tree~ Console 1999.12.29 Dreamcast 3:56
10 StarHorse 1st StarHorse Medley Arcade 2000.07 Medal Game 3:00
11 Phantasy Star Online The whole new world -Lyric Version- Console 2000.12.21 Dreamcast 2:27
12 Sakura Wars 3: Is Paris Burning? Mihata no Moto ni Console 2001.03.22 Dreamcast 3:52
13 Segagaga Segagaga March -Vocal Version- Console 2001.03.29 Dreamcast 2:23
14 Super Monkey Ball Jungle Stage Console 2001.09.14 GC 2:29
15 Mushiking: The King of Beetles 1st Mushiking Sound Arcade 2003.01 Kids Game 1:38
16 The Key of Avalon Vive Memor Mortis ~To Live Without Forgetting Death~ Arcade 2003.07 Triforce/TCG 1:07
17 Dragon Treasure Dungeon -Mountain- Arcade 2003.07 Medal Game 2:57
18 OutRun 2 Shiny World Arcade 2003.12 Chihiro 6:13
19 Sonic Heroes Sonic Heroes Console 2003.12.30 PS2/GC/Xbox 3:29
20 Quest of D vs. Black Knight Arcade 2004.08 Chihiro/TCG 1:52
21 Love and Berry: Dress Up and Dance! Re-Born Arcade 2004.10 Kids Game 1:08
22 DARTSLIVE Startup Sound Arcade 2004.10 Darts Machine 0:14
23 Feel the Magic XX♥XY Feel the Magic [Perfect Version] Console 2004.12.02 DS 4:40
24 Sangokushi Taisen Marvelous Brave Arcade 2005.03 Chihiro/TCG 4:23
25 Yakuza Receive You Console 2005.12.08 PS2 3:29
CD4[]
Number Debut Track Type Date Class Length
1 Sega Rally 2006 Temptation of Speed Console 2006.01.12 PS2 1:49
2 Sega Net Mahjong MJ4 Default BGM Arcade 2008.02 Lindbergh 3:16
3 Derby Owners Club 2008: Feel the Rush Feel the Rush Special Arcade 2008.03 Lindbergh 4:13
4 UFO Catcher 8 UFO Ondo Arcade 2008.05 Prize Machine 2:24
5 Phantasy Star Portable Save This World -vMix- Console 2008.07.31 PSP 4:27
6 World Club Champion Football Intercontinental Clubs 2006-2007 Main Theme Arcade 2008.09 Lindbergh/TCG 1:41
7 Puyo Puyo 7 The Puyo Puyo Song Console 2009.07.30 DS 2:17
8 Border Break Kaga Arcade 2009.09 Ringedge 3:16
9 Sonic Colors Reach For The Stars Console 2010.11.18 Wii 4:04
10 Rhythm Thief & the Emperor's Treasure Looting the Louvre Console 2012.01.19 3DS 1:55
11 Yakuza 5 Bakamitai [Taxi Driver Edition] Console 2012.12.06 PS3 4:50
12 Puyo Puyo!! Quest A Long-awaited Spacetime Journey! -Puyo Puyo Quest ver.- Console 2013.04.24 iOS/Android 3:13
13 Horuka x Toruka The Great Journey -Original Ver.- Arcade 2013.07 Medal Game 1:06
14 Chain Chronicle Battle For Justice II Console 2013.07.26 Android/iOS 2:41
15 Wonderland Wars Battle In Wonder Forest Arcade 2015.02 Nu 4:38
16 maimai ORANGE PLUS welcome to maimai!! with maimaimaa Arcade 2015.03 Ringedge2 2:26
17 CHUNITHM AIR PLUS We Who Transcend Chaos Give Praise to the Holy Master of Tuning Arcade 2017.07 ALLS 2:30
18 Sonic Forces Fist Bump Console 2017.11.29 PS4/Switch 4:25
19 Mega Drive Mini Menu Music -Original Ver.- Console 2019.09.19 Hardware 4:05
20 Sakura Wars Geki! Teikoku Kagekidan <Shinshou> Console 2019.12.12 PS4 2:54
21 Game Gear Micro Good Gear Next Level -Menu Music A- Console 2020.10.06 Hardware 3:08
22 Game Gear Micro Which one do U play today? -Menu Music B- Console 2020.10.06 Hardware 3:23
23 Astro City Mini Menu Music Console 2020.12.17 Hardware 2:19
24 SEGAMOBA & Sega Store ~Image Song~ I wanna see you again... Amusement 2002.04.15 Song 5:28
25 N/A Sega Shiro ~Now Is the Time, to Know More. SEGA 60th Anniversary!~ Company 2020 Sound 0:04
26 N/A Amazing SEGA ~New Corporate Identity~ (Last Ver.) Company 2017 Sound 0:04
SEGA 60th Anniversary Official Bootleg DJ Mix[]
Number Track Debut Length
1 Opening Wakai Chikara, Virtua Fighter 5: Final Showdown, Skies of Arcadia, Sega Call, Sega Saturn Startup Sound, Rhythm Thief & the Emperor's Treasure, Out Run 0:38
2 Jagajogo (Vocal Version) Switch 0:50
3 Talk of the town... Love and Berry: Dress Up and Dance! 1:00
4 Tokyo Daylight Persona 5 1:00
5 Violent Breathing Streets of Rage 0:52
6 my love, marshmallow Roommania#203 1:51
7 Stardust Speedway Act 2 Sonic Mania 1:27
8 Heaven's Labyrinth Magic Knight Rayearth 0:55
9 DO DE DO DA Ristar / Radio DC 1:11
10 The★Tanko★Bushi maimai 1:05
11 Mexican Flyer [Big Band Complete Version] (Swing It Black Mix) Space Channel 5 Part 2 1:47
12 Cruising Together NiGHTS: Journey of Dreams 1:15
13 Tsukibyo project575 / V4ReMix 1:21
14 Sa・Ku・Ra Super Monkey Ball: Step & Roll 1:43
15 Want To Be Close (ATOLS Remix) Persona 3: Dancing in Moonlight 1:27
16 Life Will Change Persona 5 1:19
17 manamoon Roommania#203 1:37
18 Super Brothers Jet Set Radio[note 1] 0:58
19 TAP de Papapaya Let's Tap 1:23
20 Rock Is Sponge Rez 1:10
21 Fly Yakuza 3 1:22
22 in chaos Crackin' DJ 0:48
23 Save This World -νmix- Phantasy Star Portable 1:04
24 Riders Of The Light Bayonetta 0:57
25 Sky High [Reborn] maimai PLUS / Daytona USA 1:28
26 DECORATOR Hatsune Miku: Project DIVA F 2nd 1:27
27 Message From Nightopia NiGHTS into Dreams... 0:47
28 Conquista Ciela Cyber Troopers Virtual-On Force 1:27
29 Craze for You Pachislot Tatakae! Salary-man 1:25
30 Nanigaderukana: A Song Only God Knows ~Kotodama Festival ver.~ x Popcorn Kyoutou Kotoba RPG: Kotodaman / Pengo 1:09
31 Samba de Amigo (Samba de Janeiro 2000) Samba de Amigo 1:50
32 Run Through the Speed Highway Sonic Adventure 0:53
33 Fantasy Zone OPA-OPA! -GMT remix- maimai GreeN PLUS / Fantasy Zone 1:23
34 Oki Rap Quartet 1:06
35 Arabian Jewelry (U.S.A. Version) Columns 0:33
36 Jumping Cracker Napple Tale: Arsia in Daydream 0:38
37 Theme of Phantom R Rhythm Thief & the Emperor's Treasure 1:14
38 Go! Go! Cheerleader! Space Channel 5 Part 2 0:56
39 Ultimate Legend of the Untrained Demon King Puyo Pop Fever 0:27
40 Orpheus in the Underworld [Perfect Version] The Rub Rabbits! 0:55
41 Kasege! Jarinko Hero Hero Bank 1:16
42 Sehagaga Ganbacchau!! Hi☆sCoool! SeHa Girls 1:08
43 Kokoro Scan Song Kokoro Scan 0:57
44 Endless Possibility Sonic Unleashed 1:14
45 FIGHTING CLIMAX -ending version- Dengeki Bunko FIGHTING CLIMAX 1:21
46 One-Eyed Dancer Yakuza 0 0:57
47 Sega Saturn Startup Sound [H.] [Remix] maimai GreeN 1:06
48 Rare Drop☆Koi☆Koi Phantasy Star Online 2 1:33
49 Sonic - You Can Do Anything Sonic the Hedgehog CD 1:21
50 Catch the Wave Hatsune Miku: Project DIVA Mega Mix 1:15
51 Blaze Out! Blazer Drive 1:23
52 Angels With Burning Hearts Burning Rangers 1:39
53 We’re ARKS! (Quna Ver.) Phantasy Star Online 2 1:16
54 Deep Aim Blossoms Sengoku Taisen 1:23
55 Wakai Chikara -SEGA HARD GIRLS MIX- Hi☆sCoool! SeHa Girls 1:48
56 Aratanaru Sakura Wars 1:18
57 THIS IS MY HAPPINESS Space Channel 5 Part 2 1:53
58 HIKARU Stage Mushiking: The Guardians of the Forest 1:46
59 Let's Go Away ~Piano Ver.~ Daytona USA / From Loud 2 Low SUN 0:40
60 Akadoko Staff Roll The Rub Rabbits! 1:31

North America and Europe[]

Steam releases[]

SEGA released four limited time games to download for free on Steam in October 2020 as part of the celebration. All games were delisted on October 19th, leaving a very short window to obtain them.

Alongside these exclusive limited time downloads, Steam hosted a sale for all Sega games on the platform. Users could also briefly obtain NiGHTS into Dreams... for free on the platform.

Game tie-ins[]

  • Two Point Hospital also celebrated Sega's 60th anniversary with some unique free DLC items:
    • Out Run arcade: an item that improves patients boredom based on the famous OutRun cabinet;
    • Periscope arcade: an item that improves patients boredom based on Sega's shooting gallery mechanical game of the same name;
    • Dream Catcher arcade: an item that improves patients boredom based on Sega's UFO crane games of 1989;
    • Space Harrier mammoth: a decorative stuffed cyclops wooly mammoth that improves hospital attractiveness and room prestige.
  • Fall Guys included a limited time Sonic skin to celebrate the 60th anniversary.

Notes[]

  1. Credited misperly as Jet Set Radio Future.

Gallery[]

Anniversary slides[]

Gallery

Other[]

External links[]