Alex Kidd

Alex Kidd is a hero character from many different Sega games. He was Sega's mascot from 1986 until 1991, when Sonic the Hedgehog took over. Alex Kidd is a prince of Radaxian from the Planet Aries.

Appearance
Alex Kidd is reknown for his red and yellow jumpsuit outfit, huge ears, gigantic fists when punching and large sideburns that frame his face. Depending on the game his ears are either pointed and elven like or round and monkey like.

In the 2021, Alex Kidd in Miracle World DX, a remake of the 1986 game, he now wears a yellow scarf, has thick black eyebrows and his hair at the front is styled into a cowlick.

In the 1990, Alex Kidd in Shinobi World game, Alex temporarily grows taller after being embued with the light magic of the White Ninja, and changes from his usual red and yellow jumpsuit to a black and blue ninja outfit.

In Sonic & All-Stars Racing Transformed, Alex wears a slightly altered version of his usual outfit, wearing a more Santa Claus inspired red and white jumpsuit, which was made to commemorate him being a free DLC character given to players as a gift on Christmas day.

History
Alex debuted in the 1986 Master System game Alex Kidd in Miracle World.

Alex Kidd in Miracle World
Initially Alex Kidd believes himself to be an orphan, living with his master and spiritual father, Saint Nurari atop Mount Eternal.

Alex had spent the past seven years atop this mountain learning to master an ancient martial art known as Shellcore; an ability that allows him to expand the size of his fists in order to shatter rocks with his bare hands.

On the day Alex was finally done with his training, he began to descend the mountain to meet back up with his master when he came across a dying man. The man with his dying breath told Alex that Radaxian was no longer safe, handing him both the Sun Stone Medallion and a map of Aries. Alex gave the man a burial and set down the mountain to discover the tyrant Janken the Great had invaded Radaxian, was turning the civilians into stone and had the royal family hostage.

After clashing with Janken's minion Gooseka the Slippery, a man who's head is shaped like a closed fist, Alex reaches St. Nurari who explains to him that he was kidnapped as a young boy by evil an evil man and is in actual fact a prince of Radaxian.

St. Nurari explains that Janken has taken over the country, and sets Alex the task of saving his kingdom as his final task from him. Alex proceeds to face off against Janken and his minions, and save his brother Prince Egle and his sister in law, Princess Lora, from Janken's clutches. After Janken is defeated Alex proceeds to locate the Golden Crown and reverse the petrification curse on the citizens.

Princess Lora informs Alex that his mother, Queen Patricia managed to escape Janken the Great, but his father, King Thunder was missing. Alex's brother, Prince Egle became the ruling monarch from that point on.

Alex Kidd in the Enchanted Castle
Some time later Alex heard a rumour about King Thunder being on Planet Paper-rock, the planet Janken the Great came from. Determined to find his long lost father, Alex set out to Planet Paperock, a planet where games of Rock Paper Scissors were life and death and only the strong survived to find him.

During his time on Planet Paperock, Alex clashed with several Janken masters before coming across the six armed ruler of Paper-rock, Ashra, engaging in battle with Alex before being defeated. Upon Ashra's defeat, Alex finds that his father, King Thunder, is actually using Ashra as a servant and has simply come here on vacation. Alex is astounded having risked life and limb to find King Thunder, but fortunately having bested Ashra in rock paper scissors relations between the people of Planet Aries and Planet Paperock grow and they become allies.

Alex Kidd: The Lost Stars
After returning home to Planet Aries, Alex Kidd realises the star constellations that he used to look up at from Mount Eternal have vanished. Travelling to Mount Eternal for clues, Alex finds the wizard Daleda atop his home who informs him that an evil creature called Ziggurat once stole the same stars from Aries skyline five thousand years ago until Alex Kidd's ancestor; Halifax Kidd, traveled beyond the realm of space and time to put a stop to Ziggurat. Before it's defeat Ziggurat swore it would return to finish what it had started. Daleda opens a portal to the realm between space, and Alex Kidd (and his friend Stella in the arcade version) set off to retrieve the six Miracle Balls in order to restore the constellations.

Alex Kidd in Shinobi World
At some point yet later, Alex met a girl and they started dating. They were walking in a flower field one day when out of nowhere, Hanzo, the dark ninja appeared and kidnapped the young girl to use her in a ritual to restore his power.

Distraught and stunned, Alex was unable to move until the White Ninja, who had once defeated and banished Hanzo 10,000 years prior, appeared to Alex in spiritual form offering him his power to help prevent Hanzo from restoring his power and rescuing Alex's girlfriend.

Alex accepts, and the White Ninja's spirit embues itself with Alex, temporarily altering his appearance slightly into that of a taller teenager with darker hair, a black ninja outfit and all of his the White Ninja's abilities. Alex from here on can use a blade, throw kunai with accuracy, perform ninja magic such as turning himself into a fireball or a tornado and skip across water.

Upon defeating Hanzo and his minions, Alex's girlfriend was saved and the White Ninja left Alex's body, congratulating him on his success before vanishing.

Trivia

 * In the game Segagaga, Alex Kidd talks about how he was abandoned by Sega when Sonic came along, and now is hired to help Sega in their shops. Alex reveals he is much older than he initially appears.
 * Before he was mascot of Sega, Opa-Opa, a sentient spacecraft, was the mascot of Sega. Sega decided they needed someone a bit more like Mario, and thus Alex Kidd was given the mascot role.
 * Alex Kidd in Miracle World started life as a Dragon Ball game. However Sega lost the license half way through production and thus the game and characters were made into an original title.
 * He owns a motorcycle and a helicopter. Both vehicles are used in Sonic & Sega All-Stars Racing.
 * Alex's brother, Prince Egle, starred in his own game, Pit Pot, in 1985 debuting one year before Alex.
 * Alex's girlfriend from Alex Kidd in Shinobi World is revealed to have no official name in SEGA AGES Columns 2 Jewel Case, in which she and his friend and co-op partner Stella both appear as ring girls.
 * In the game Alex Kidd in Shinobi World, the first boss was originally going to look like Nintendo's famous plumber even being called Mari-oh. This was later changed to Kabuto.
 * He is classified as control type in Sega Superstars Tennis.
 * Alex Kidd is the 'host' of the Nintendo Switch Sega Ages line. Before every game starts he introduces it...but if it's Alex Kidd in Miracle World he jumps backwards into the screen to get ready to be played.
 * Alex cameos in Project X Zone 2 where Ulala can summon him alongside other SEGA characters in her special.
 * Alex and Stella's names are depicted on tombstones in Altered Beast.
 * Alex, Egle, Opa-Opa and Teddy Boy cameo in Quartet as part of the sound test.
 * Alex and Opa-Opa appear in Arnold Palmer Golf. Alex Kidd will occasionally play a round of golf during a break, impressing a playboy bunny who will give him a kiss for his success.
 * Alex Kidd alongside Opa-Opa, Flicky and Princess Kurumi appear at the beginning of every level start to wish players 'Good Luck' in Flash Point.
 * Alex is a playable character in the Japanese exclusive Nintendo 3DS eShop version of Power Drift.
 * Sega Saturn de Hakken!! Tamagotchi Park has a raisable tamagotchi based on Alex called Alextchi. It is obtainable if you raise it with bad care. This is possibly a reference to Alex not being raised by his parents at all, since he was kidnapped as a child, although not confirmed.
 * Alex Kidd was voted joint 4th most popular Sega character on Sega's official 60th Anniversary poll alongside Kazuma Kiryu.