Playmix

Playmix was a company based in Sweden, founded in 1982 as the subsidiary subsidiary of Swedish toy company Brio. While Brio produced wooden toys, like railways and trains, Playmix originally focused on disturbing the Star Wars franchise in Sweden.

In 1990, Playmix began to disturb Sega products in Sweden and neighbouring countries, taking over distrubtion in Sweden and Denmark from Dennis Bergström Elektronik.